Mike Awire

Mike Awire

Loading product growth portfolio

Product growth meets full-stack execution

Technical Growth & Product Marketing Specialist

I build, launch, and grow digital products by combining full-stack development, SEO, analytics, conversion optimisation, and product marketing.

SaaS Product Growth SEO & Analytics Laravel / PHP / React Product Marketing Conversion Optimization
5+Years Experience
50+Digital Projects Delivered
SaaSFounder
GrowthWeb, Mobile & Product
Mike Awire
Builder + Growth Operator For startups, SMEs, SaaS products, fintech teams, founders and institutions that need products people can find, understand, use and pay for.
About / Positioning

Not just development. Product growth with technical depth.

I am a multidisciplinary technology and growth professional with experience across web development, SaaS product building, SEO, digital campaigns, product marketing, and business automation. My advantage is that I understand both how digital products are built and how they can be positioned, optimized, and scaled.

I help teams move from idea to usable product, then from product to measurable growth.

I combine landing pages, analytics, SEO, funnels, campaigns and product iteration.

I work across SaaS, fintech, institutional platforms, business systems, mobile apps and growth-ready websites.

What I Help With

Growth services for products that need strategy, systems and conversion.

Product Growth Strategy

Clarify your offer, users, channels and growth loops before spending on execution.

Landing Page & CRO

Improve messaging, CTAs and conversion paths so visitors know why to act.

SEO & Content Strategy

Build search visibility with focused pages, keywords and useful content structure.

SaaS Product Development

Plan and build subscription-ready platforms with roles, payments and admin controls.

Web Apps & Dashboards

Create portals, dashboards and business systems that simplify operations.

Analytics & Tracking

Set up metrics, funnels and reporting so decisions are not based on guesswork.

Digital Campaign Support

Support launch and acquisition campaigns with technical and marketing execution.

Positioning & Launch

Shape offers, onboarding and launch assets for clearer market entry.

Featured SaaS Products

Founder-led products where I own strategy, build and growth.

SmartInvoice.ng

SME invoicing and business management SaaS

SaaS invoicing and business management platform for SMEs, covering invoice generation, customer records, inventory, debt tracking, sales reporting, WhatsApp follow-up, subscriptions, and admin controls.

Founder, Product Strategist, Full-Stack Developer, Growth Lead
SaaSSME ToolsLaravelPaymentsSEO

DelbiHR.ng

HR, GPS attendance and workforce analytics

HR and attendance management platform for businesses, schools, hotels, hospitals, offices and field teams with staff records, GPS attendance, selfie verification, leave, reports and payroll-ready data.

Founder, Product Strategist, Full-Stack Developer, Growth Lead
HR SaaSAttendanceGPSWorkforce AnalyticsProduct Marketing

JobHouse.com.ng

AI-powered recruitment operating system

AI-powered employment and recruitment operating system being developed to support job seekers and employers with CV tools, recruitment workflows, candidate tracking, AI screening and interview preparation.

Founder, Product Strategist, Builder
HRTechAI CV BuilderATSRecruitmentProduct Strategy
Selected Projects

Client, institution, SaaS, mobile and business software work.

Case Studies

How I connect product problems with practical growth systems.

SmartInvoice.ng

Problem

Nigerian SMEs struggle with invoicing, customer debt tracking, inventory and reporting.

Solution

Built invoice generation, debt tracking, customer records, inventory, WhatsApp sharing and reporting.

Growth Angle

Free invoice flow, referral strategy, WhatsApp follow-up and onboarding improvements.

Outcome

Live SaaS product with real users and continuous iteration.

DelbiHR.ng

Problem

Businesses face absenteeism, buddy punching, poor records and payroll errors.

Solution

Built HR attendance software with GPS, selfie verification, staff records, leave, branch rules and reports.

Growth Angle

Positioned for hotels, schools, hospitals, offices and field teams.

Government / Institutional Systems

Focus

Kwara State Government-related cooperative and audit/LGA digital platforms.

Value

Shows ability to build formal, reliable platforms where trust, access control and stability matter.

Approach

Clean portal workflows, structured records and secure institution-ready delivery.

Growth & Marketing Skills

A hybrid skill set for building and scaling digital products.

Growth & Marketing

  • Product Marketing
  • SEO
  • Content Strategy
  • Landing Page Optimization
  • Conversion Rate Optimization
  • Campaign Planning
  • Customer Acquisition
  • Funnel Optimization
  • Email/WhatsApp Marketing
  • Analytics Reporting

Technical

  • PHP
  • Laravel
  • JavaScript
  • React
  • MySQL
  • WordPress
  • REST APIs
  • Payment Gateway Integration
  • PWA
  • Admin Dashboards

Product

  • SaaS Strategy
  • User Onboarding
  • Feature Planning
  • Product Positioning
  • User Feedback
  • MVP Development
  • Subscription Models
Work With Me

Choose the support level that matches your stage.

Product Growth Audit

For startups/SaaS businesses needing website, onboarding, SEO and conversion review.

  • Landing page review
  • SEO and analytics check
  • Conversion recommendations
Request audit

SaaS / Web App Build

For businesses needing portals, dashboards, SaaS platforms or custom systems.

  • Scope and architecture
  • Full-stack development
  • Launch-ready handover
Discuss build

Technical Growth Partner

For startups needing ongoing technical support, landing pages, analytics, product improvements and campaigns.

  • Monthly execution
  • Product improvements
  • Growth experiments
Start conversation
Mobile Apps

Mobile product experience across utility, real estate, fintech and safety.

YusjibSub: digital service/subscription access mobile app.

QuickMann App: mobile real estate application and product support.

RescuMe App: emergency response and safety-focused product support.

Have a product, platform, or business idea you want to grow?

Let's turn it into a scalable digital system.

Mike Awire
Mike's Growth AssistantProduct, growth and project guidance